I’d spent hours delivering flyers in the relentless sun because MLS wasn’t cutting it for my clients.
They’d been searching for months, and nothing felt right. So, I did what any decent agent should: I got off my butt and got creative.
We crafted hyper-targeted flyers detailing exactly what they needed and hit every mailbox in the neighbourhoods they dreamed of living in. It was guerrilla real estate, and it worked.
But not in the way I expected.
The call wasn’t from a seller in our target area. It was from someone whose mother had just been moved into care.
The house was technically outside the zone we were aiming for.
Still, it had something the MLS listings didn’t, potential.
By the next day, my clients were touring the place. It wasn’t perfect, but the lot? That was the jackpot. Their imaginations went into overdrive.
Within hours, we were knee-deep in negotiations. Forget drawn-out back-and-forths,. This was decisive, efficient, and exactly what the seller and my buyers needed. Deal done.
Months later, I stood in front of the home they built on that lot.
And let me tell you, it wasn’t just a house; it was a masterpiece.
Something out of a design magazine. They didn’t just buy their dream, they built it.
Now, Here’s how it really works:
👉🏻If your agent’s just refreshing MLS, fire them.
👉🏻Let me say it louder for the people in the back: a good agent doesn’t wait around for someone else to do the work.
👉🏻They find the deals before they hit the market.
👉🏻Do you know how many sellers out there are desperate to skip the circus of open houses and listing stress? A ton.
👉🏻But you need an agent who knows how to tap into that, not one who’s lounging and hoping.
👉🏻👉🏻Your dream home might not fit in your mental box yet.
Be real. Sometimes you’re so stuck on the idea of “perfect” that you miss better.
👉🏻👉🏻My clients were dead-set on specific streets. Guess what? A little flexibility opened the door literally to something even bigger than their expectations.
👉🏻👉🏻They traded months of frustration for a fast track to their dream build.
Look, this isn’t magic. It’s hustle, creativity, and knowing how to navigate the mess that is today’s market.
And for those keeping score? Theo Schen gets it:
“Justin put a strategy in place that found us a lot not on the market at an unbelievable price! Now we’re building our dream home near the lake. Agents who list on MLS are a dime a dozen. Justin executes.”
But hey, I’m not here to be your feel-good story or your call-to-action.
I’m here to tell it how it is.
The right approach makes the impossible possible. The wrong one? Leaves you sweating on the sidelines.
So, what kind of story do you want to tell?
- Justin
